Writer. Designer. Strategist. Occasionally on-screen.
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Jikka Defiño WRITES, DESIGNS, AND PRESENTS.
As a writer, she specializes in long-form features on current events and pop culture. She also creates communications strategies and advertising content for brands. On-screen, she hosts TV shopping shows and has appeared in a number of commercials and films.
Jikka began her multimedia career at age 18 as a Candymag.com correspondent, where she was introduced to lifestyle publishing and contributed for a year. She eventually switched industries and worked full-time as a management trainee for the Philippine office of global advertising agency Ogilvy, assisting in the management of award-winning marketing communications campaigns for real estate and FMCG companies such as Unilever's beauty brands and SC Johnson's household brands.
She returned to publishing as a features writer and editor at One Mega Group, adapting press articles, writing state of the nation articles and cover stories, and assisting in styling fashion and beauty editorials for Meg Magazine. Jikka also wrote advertorials for MEGA and Lifestyle Asia. She eventually found the opportunity to merge her interests in advertising and publishing—as a native advertising editor for Summit Media, the top digital lifestyle publisher in the Philippines. She has written and/or edited for Preview.ph, Cosmopolitan Philippines, Town & Country Philippines, Spot.ph, Female Network, and Esquire Philippines.
Since working in brand-driven advertising and journalism, Jikka is shifting the focus of her communications work towards community organization and solutions-based journalism, where she can help amplify stories of positive change through profiling stories and community features. She is a member of the suicide prevention group Buhay Movement, and is an active communications and engagement volunteer at OpenStreetMap Philippines.
On top of her nine-to-five commitments, Jikka also acts in films and commercials and presents home shopping programs. She has appeared in shows such as Bakit Ka Nag-Stay, TV5's Philippines Next Top Model (as a guest), and in FPJ's Ang Probinsyano. Currently represented by IMAJ (previously by Reco Models), Jikka has also acted in commercials for Jollibee, Nivea Men, BPI-PhilAm, Myra-E, Nestea, and Kuya J's restaurant. She also hosted on ShopTV Philippines and was a regular host on Shopee Live.
When not writing about herself in third person, Jikka is most at home reading the news, tapping her thoughts to reflect on social issues, and creating things for the sake of creating. She shares snippets of her life in squares on Instagram and through vlogs on YouTube.