Writes and designs. Shapeshifts sometimes.

Scroll for words, visuals, personas.

Jikka

Defiño

PORTFOLIO

A compilation of nouns, verbs, and the stories they become. I've written and edited for Meg, Candy, MEGA, Esquire, Preview, and Cosmo.ph.

WRITING & EDITING →

Others write the story, I bring them to life with my emotions and gift of gab. I've appeared in commercials and emceed for Shopee and Shop TV.

ACTING & HOSTING →

Sometimes I make artworks that go with the stories. I've designed websites and created visuals for both print and digital consumption.

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ART & DESIGN →

SKILLS

GRAPHICS

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Photoshop / PhotoScape

InDesign / Canva

Keynote / PowerPoint

ShotCut / Final Cut Pro

PROGRAMMING

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HTML

CSS

SQL

JavaScript

SOCIAL & DATA

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Google Analytics

FB & IG Business Manager

Twitter Analytics

YouTube Studio

COPYEDITING &

WEB BUILDERS

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Grammarly / WordCounter

Wix / WordPress

MailChimp

WRITING & EDITING

Writing

I've written articles for some of the country's most popular online titles. My strongest assignments are about social issues, lifestyle tips, and profile features, but I am also capable of writing about pop culture, fashion, relationships, and technology when given a thorough brief. When pitching my own stories, I do so to inform, shake the table, and empower. Links to full articles will be available soon.

Native Advertising

Also called advertorials, native ads are client-sponsored articles that blend in with the publication which they appear on. In contrast to easily-ignored display ads, native ads connect brands with audiences through informative stories told through the voice and tone of the publication. These stories are created by matching the brand or product with a publication's top performing topics found through Google Analytics. As a native editor, I created slants, assigned topics to writers, copyedited submissions, and published articles.

ART & STRATEGY

Web Design

I design websites for desktop viewing and optimize them for mobile use. I prefer beginning with a single scrollable page to make adjusting for mobile responsiveness easier.

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I currently implement designs using HTML and CSS on Wix and WordPress. I am currently working to improve my skills in JavaScript and PHP.

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Featured: STAIL.PH's prototype (on desktop) and My Pope Philippines (on mobile)

Information Design:
Brochure

This brochure was designed to be given away to our organization's prospective members during Recruitment Week in 2014 as an introductory guide to our org structure and projects.

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Instead of giving away booklet primers, I designed a one-page foldable primer printed back-to-back with bright colors, icons (with corresponding departments and a legend), and quizzes. If you look closely, you'll notice that parts of this brochure are upside down.
I imagined it's more interactive this way, and at the same time, cost-efficient.

Creative Projects Handled

One of my first stints in the media industry was in advertising—managing creative communications for FMCG brands. Together with a team of creatives, we pitched stories and strategies to clients. Here are some of our most memorable projects:

ACTING & HOSTING

Showreel

A compilation of snippets from past projects. This includes acting for commercials, theatre/musicals, TV shows, film, and hosting for digital events.

COMMERCIALS

FILM & TV

HOSTING

ABOUT

Jikka Defiño writes, designs, and presents.

Immersed in various media platforms, the editor-slash-presenter has spent over six years joining the dots between culture, storytelling, and social literacy.

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Jikka started her multimedia career at age 18 as a Candymag.com correspondent, writing about fashion and lifestyle, and occasionally working on-site as an events correspondent and content model. She then worked full-time as a management trainee for Ogilvy Philippines, assisting in management of award-winning marketing communications campaigns for real estate and FMCG brands.

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She returned to publishing as a features writer and editor at One Mega Group, adapting press articles, writing state of the nation articles and cover stories, and assisting in styling fashion and beauty editorials for Meg Magazine. She also wrote advertorials for MEGA and Lifestyle Asia. She eventually found the opportunity to marry her interests in both advertising and publishing—as a native advertising editor for Summit Media, the top digital lifestyle publisher in the Philippines. She has written and edited for Preview.ph, Cosmopolitan Philippines, Town & Country Philippines, Spot.ph, Female Network, and Esquire Philippines.

Since her stint in brand-driven advertising and journalism, Jikka is now determined to shift the focus of her communications work towards solutions-based journalism, where she can help amplify stories of positive change through profiling stories and community features. She is currently working in the communications team of an international non-government organization.

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On top of her nine-to-five commitments, Jikka also acts in films and commercials and presents home shopping programs. She has appeared in shows such as Bakit Ka Nag-Stay, TV5's Philippines Next Top Model (as a guest), and in FPJ's Ang Probinsyano. Currently represented by IMAJ (previously by Reco Models), Jikka has also acted in commercials for Jollibee, Nivea Men, BPI-PhilAm, Myra-E, Nestea, and Kuya J's restaurant. She also hosted on ShopTV Philippines and was a regular host on Shopee Live.

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When not writing about herself in third person, Jikka is most at home reading the news, tapping her thoughts to reflect on social issues, and creating things for the sake of creating. She shares snippets of her life in squares on Instagram and through vlogs on YouTube.

ON SOCIAL: @JIKKADEFINO

© Copyright 2020 by Jikka Defiño