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White Sands

Writes and designs. Shapeshifts sometimes.

Scroll for words, visuals, personas.

Jikka

Defiño

PORTFOLIO
Jikka Defino Writing Portfolio.jpg

A compilation of nouns, verbs, and the stories they become. I've written and edited for Meg, Candy, MEGA, Esquire, Preview, and Cosmo.ph.

 

WRITING & EDITING →

Jikka Defino Acting Portfolio.jpg
Jikka Defino Art Portfolio.jpg

Others write the story, I bring them to life with my emotions and gift of gab. I've appeared in commercials and emceed for Shopee and Shop TV.

 

ACTING & HOSTING 

Sometimes I make artworks that go with the stories. I've designed websites and created visuals for both print and digital consumption.

ART & DESIGN →

 
Modern White Building
SKILLS
GRAPHICS

Photoshop / PhotoScape

InDesign / Canva

Keynote / PowerPoint

ShotCut / Final Cut Pro

PROGRAMMING

HTML

CSS

SQL

JavaScript

SOCIAL & DATA

Google Analytics

FB & IG Business Manager

Twitter Analytics

YouTube Studio

COPYEDITING &
WEB BUILDERS

Grammarly / WordCounter

Wix / WordPress

MailChimp

WRITING & EDITING

Writing

I've written articles for some of the country's most popular online titles. My strongest assignments are about social issues, lifestyle tips, and profile features, but I am also capable of writing about pop culture, fashion, relationships, and technology when given a thorough brief. When pitching my own stories, I do so to inform, shake the table, and empower. Links to full articles will be available soon.

Why So Offended?

A millennial decoding the curious case of the "offended" millennial.

Written during the peak of DDS versus dilawan debacle in 2016, this piece examines why millennials are being blamed for the proliferation of propaganda, word wars, and offendedness on social media.

Self-Limiting Thoughts to Avoid

When I'm not feeling my best, I ask myself, 'What are you gonna do about it?'

Cosmopolitan wanted to test the readership of short quotes in listicles, so a collection of empowerment quotes from female celebrities seemed like the best way to try it.

Frankie Speaking

With a strong spirit and a penchant for the profound, she will surely be heard.

A play on "frankly speaking," this is Frankie Pangilinan's first magazine cover. Written in 2017, my editor initially wanted to go for a rising star angle, but that course changed after this article revealed Frankie's truth.

Recipe: The Self-Love Potion

Potions that make others fall in love? Pass! Drink to self-love with this chocolatey treat.

We wanted to empower single people by overtaking our elders' stories of gayuma and finding last minute Valentine's dates through a self-love themed chocolate martini recipe.

Misadventure Time

Travels aren't always smooth-sailing and these people know it.

This is a collection of real people's travel anecdotes—specifically their most memorable travel challenges and how these were solved. Travel tips (in the title's tone) are provided to give the readers some takeaway lessons.

American Dream on Lockdown

Land of opportunity? Not when racist laws prevent you from arriving in the first place.

This article questions the outdated concepts of "the American Dream" and "USA, the land of the free" by highlighting Trump's racist travel bans on Muslim countries.

Native Advertising

Also called advertorials, native ads are client-sponsored articles that blend in with the publication which they appear on. In contrast to easily-ignored display ads, native ads connect brands with audiences through informative stories told through the voice and tone of the publication. These stories are created by matching the brand or product with a publication's top performing topics found through Google Analytics. As a native editor, I created slants, assigned topics to writers, copyedited submissions, and published articles.

Native

Advertising

9 IG-Worthy, Not-Your-Usual, Must-Try Tokyo Experiences: A 3-Day Itinerary

This battle plan maximizes your precious time—and #feedgoals content.

Native

Advertising

McDonald's Just Released The Cutest Pillows!

Embrace the nostalgia with these

Hello Kitty collectibles.

Native

Advertising

How To Shorten Your Nighttime Skincare Routine To 10 Minutes

Sometimes, you just need to make shortcuts when the bed calls.

Native

Advertising

6 Tips to a Follow-Worthy Feed, Based on Laureen's IG

She knows how to work any kind of

lighting—even a lack thereof. 

Native

Advertising

The Surprising Benefits of Living Alone If You're Single in Your 30s

These might just be what you need to be convinced to make the big leap.

Native

Advertising

What To Do, Buy, and Eat at Solaire This Month

Make this month the most festive

one yet.

 
White Feather
ART & STRATEGY

Web Design

I design websites for desktop viewing and optimize them for mobile use. I prefer beginning with a single scrollable page to make adjusting for mobile responsiveness easier.

I currently implement designs using HTML and CSS on Wix and WordPress. I am currently working to improve my skills in JavaScript and PHP.

Featured: STAIL.PH's prototype (on desktop) and My Pope Philippines (on mobile)

Information Design:
Brochure

This brochure was designed to be given away to our organization's prospective members during Recruitment Week in 2014 as an introductory guide to our org structure and projects.

Instead of giving away booklet primers, I designed a one-page foldable primer printed back-to-back with bright colors, icons (with corresponding departments and a legend), and quizzes. If you look closely, you'll notice that parts of this brochure are upside down.
I imagined it's more interactive this way, and at the same time, cost-efficient.

Creative Projects Handled

One of my first stints in the media industry was in advertising—managing creative communications for FMCG brands. Together with a team of creatives, we pitched stories and strategies to clients. Here are some of our most memorable projects:

Beautiful Stories

Pond's overhauls its branding by featuring stories of self-care and determination from the country's most popular women. Some of the faces fronting the campaign are Heart Evangelista, Toni Gonzaga, Kelly Misa, and Nadine Lustre. 

 

The intended message is to encourage everyone to take time to care for themselves to bring out their most beautiful selves.

 

By leveraging on the featured celebrities' fanbases, Pond's Philippines became the fastest-growing Pond's business

in the world in 2015.

Sinabon Mo Ngunit Kulang

Building on the success of the original TVC with Julia Montes, our team made an initiative pitch to Eskinol to create an online campaign for brand recall.

Dubsmash was an app that rose to popularity in 2015. Our team decided to upload a soundbite of the popular line "Sinabon Ko Naman! Ayaw Kuminis!" on Dubsmash, which users can dub to. When people started doing the "walling" action in videos, we held a weekly Dubsmash contest. The winning dub videos were included in an audience cut version of the TVC uploaded on Facebook.

Mendoza Christmas Reunion

The brand messaging is to make reunions special with a Lady's Choice macaroni salad. Yearly, the campaign peaks during Christmas, which is reunion season for many Filipino families. In 2015, the brand wanted to up the ante by creating a heartwarming campaign for everyday Filipino families:

a reunion gets a surprise visit from someone special and familiar.

Maine Mendoza is one of the most sought-after personalities in 2015. So we looked for a Mendoza family whose members were planning a Christmas reunion, and had Maine Mendoza join in their festivities.

 
ACTING & HOSTING

Showreel

A compilation of snippets from past projects. This includes acting for commercials, theatre/musicals, TV shows, film, and hosting for digital events.

Setcard and Measurements

Height: 5'4"

Eye color: Brown

Hair color: Black (currently blonde)

BWH (inches): 36-26-36

Shoes: US 6

RTW: S

Dress: US 4-6

Build: Average

COMMERCIALS
FILM & TV
HOSTING
 
White Feather
ABOUT

Jikka Defiño writes, designs, and presents.

Immersed in various media platforms, the editor-slash-presenter has spent over six years joining the dots between culture, storytelling, and social literacy.

Jikka started her multimedia career at age 18 as a Candymag.com correspondent, writing about fashion and lifestyle, and occasionally working on-site as an events correspondent and content model. She then worked full-time as a management trainee for Ogilvy Philippines, assisting in management of award-winning marketing communications campaigns for real estate and FMCG brands.

She returned to publishing as a features writer and editor at One Mega Group, adapting press articles, writing state of the nation articles and cover stories, and assisting in styling fashion and beauty editorials for Meg Magazine. She also wrote advertorials for MEGA and Lifestyle Asia. She eventually found the opportunity to marry her interests in both advertising and publishing—as a native advertising editor for Summit Media, the top digital lifestyle publisher in the Philippines. She has written and edited for Preview.ph, Cosmopolitan Philippines, Town & Country Philippines, Spot.ph, Female Network, and Esquire Philippines.

Since her stint in brand-driven advertising and journalism, Jikka is now determined to shift the focus of her communications work towards solutions-based journalism, where she can help amplify stories of positive change through profiling stories and community features. She is currently working in the communications team of an international non-government organization.

On top of her nine-to-five commitments, Jikka also acts in films and commercials and presents home shopping programs. She has appeared in shows such as Bakit Ka Nag-Stay, TV5's Philippines Next Top Model (as a guest), and in FPJ's Ang Probinsyano. Currently represented by IMAJ (previously by Reco Models), Jikka has also acted in commercials for Jollibee, Nivea Men, BPI-PhilAm, Myra-E, Nestea, and Kuya J's restaurant. She also hosted on ShopTV Philippines and was a regular host on Shopee Live.

When not writing about herself in third person, Jikka is most at home reading the news, tapping her thoughts to reflect on social issues, and creating things for the sake of creating. She shares snippets of her life in squares on Instagram and through vlogs on YouTube.

ON SOCIAL: @JIKKADEFINO
 

© Copyright 2020 by Jikka Defiño

Jollibee (2018)